Feature · Lead Prioritization
HOT, WARM, COLD — your lead queue, sorted automatically
The prioritization engine detects decision-makers (CEO, Founder, Owner, Director) and combines that signal with SEO urgency to assign every lead a HOT, WARM, or COLD status — plus an action: Contact Now, Contact Soft, Find Decision-Maker, or Ignore. Fully automatic, manually overridable.
What HOT, WARM and COLD really mean
Each classification is a decision, not just a color. It tells the team what action to take, not just how exciting the lead looks.
🔴 HOT
Contact Now
Decision-maker confirmed + CRITICAL or WEAK SEO. Highest signal combination. Action: CONTACT_NOW.
- Role: CEO, Founder, Owner, or Director detected
- SEO status: CRITICAL (score 0–39)
- Real pain point — strong pitch urgency
- AI message uses "contact now" tone automatically
🟡 WARM
Contact Soft or Find Decision-Maker
Two possible actions: CONTACT_SOFT (decision-maker + WEAK SEO) or FIND_DECISION_MAKER (CRITICAL SEO but non-DM contact).
- DM + WEAK SEO → CONTACT_SOFT tone
- Non-DM + CRITICAL SEO → FIND_DECISION_MAKER
- Worth a touch — softer angle or escalation path
- AI message adapts tone to the action automatically
🟢 COLD
Ignore
OK or no-issue SEO + non-decision-maker. Low business case for immediate outreach. Action: IGNORE.
- SEO status: OK (65–100) or NO WEBSITE
- Role: non-decision-maker or no position detected
- No immediate pitch angle — park for future cycles
- Can be manually overridden at any time
The scoring logic — signal × urgency
seoprospector combines two independent signals to produce the final classification. Neither signal alone is enough — a CEO at a perfectly healthy website isn't HOT for an SEO pitch. A junior employee at a CRITICAL domain isn't either.
- Decision-maker signal — Exact keyword match: CEO, Founder, Owner, Director in title or headline
- SEO urgency — CRITICAL (0–39), WEAK (40–64), OK (65–100), or no website
- Primary opportunity: HOT > WARM > PRIMARY flag > first opportunity
- Classification is automatic — no config required
- Manual override available: switch action to CONTACT_NOW / CONTACT_SOFT / FIND_DECISION_MAKER / IGNORE
Stop guessing which lead to call first
seoprospector classifies every lead automatically. HOT accounts are always first in queue.